Top Story

e4m_logo.png

Home >> Marketing >> Article

Perspectrum bullish on growth; appoints Debroto Roy as GM, North & East

05-March-2008
Font Size   16
Share
Perspectrum bullish on growth; appoints Debroto Roy as GM, North & East

Perspectrum Consultancy, the integrated marketing communication (IMC) arm of Percept, has embarked on an ambitious expansion plan, setting up branch offices in Delhi, Bangalore, Ahmedabad and Pune. Perspectrum has also roped in Debroto Roy as General Manager to oversee its North and East operations. The agency is eyeing revenues of around Rs 50 crore by 2010.

Speaking on the growth plans, Debashis Das, CEO, Perspectrum, said, “Our mandate has been to drive scale and knowledge at Perspectrum. We intend to scale up multi-fold so that we are able to offer a complete bouquet of integrated marketing and communication services to our clients. With Debroto joining us in Delhi, we hope to achieve around 40 per cent revenues from the north and east operations itself.”

“Building knowledge is extremely critical to our business. Our plans include launching a research agency in 2008. With the backing of Percept Group’s resources, I am sure we will be able to add value to all our clients in the field of IMC,” he further said.

Roy has been in the industry for 11 years with varying experiences in the domain that includes Business Operations, Key Account Management, Brand Management, Advertising, Product Management and Marketing Analytics. Prior to Perspectrum, he was associated with agencies like Everest, Leo Burnett, and has worked in the marketing division of telecom giants like Bharti Airtel and Hutchison India Ltd.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017