Top Story


Home >> Marketing >> Article

Performics.Resultrix bolsters leadership in western region with 3 new appointments

Font Size   16
Performics.Resultrix bolsters leadership in western region with 3 new appointments

As part of its western operations expansion, Performics.Resultrix, the digital end-to-end solutions and performance marketing company aligned with Zenith India, has strengthened its leadership team with three new senior-level appointments – Associate Vice-Presidents, who will lead the Mumbai operations.

Rizwan Shaikh has over 12 years of experience in digital media in diverse areas such as digital strategy, paid media, organic, social, programmatic, and analytics. He has worked across a range of companies such as Web Percept, IdeatLabs, iProspect and GroupM. He will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.

Avinash Vanpal comes with 11 years of experience in digital marketing. He has worked with agencies such as Resolution Media Singapore and Havas Media Bangalore and his experience spans brands such as Hyatt, Monster, HP, Resorts World Sentosa, SAP, British Insurance, and TravelSuperMarket and Manipal University. He previously co-founded a start-up –, which retailed handmade and ethnic products. He will be steering big businesses for Performics.Resultrix, which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.

Nishant Gopalia again comes with 11 years of digital media and marketing experience. He has worked with many large-sized agencies and has handled big businesses such as Hindustan Unilever, Tata Motors, Future Group, LIC, Fiat, Zee Entertainment and ICICI Bank. Gopalia has also worked with Star India, where he was managing digital media planning and buying for Hotstar and the GEC channel portfolio. His last stint was with Zydus Wellness, where he led digital marketing for brands such as Sugarfree, Nutralite, and Everyuth.

Mayoori Kango, Managing Director of Performics.Resultrix said, “It gives me great delight to welcome on board our three senior executives – Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia – who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.”

Rizwan Shaikh said, “I am pleased to be a part of Performics.Resultrix, an established name in performance marketing and digital end- to-end solutions. They are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems, and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead.”

“Performics.Resultrix needs no introduction. They are a strong global brand with a roster of extraordinary work; work that’s been awarded in both Indian and international ad festivals. They have driven growth and innovation for some marquee brands.  I look forward to being a part of this high-energy, collaborative and diverse workplace,” stated Avinash Vanpal.

Nishant Gopalia remarked: “I have been following Performics.Resultrix’ s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agency’s output in a positive way and strengthening client relationships still further.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017