Top Story


Home >> Marketing >> Article

Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director

Font Size   16
Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director

Perfetti India’s Marketing Director Nikhil Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources. Sharma has been associated with the company for over 15 years now. In his role as Marketing Director, Sharma was responsible for formulating the overall marketing strategy while keeping in mind the media spends topline and bottomline for each of the brands. He is also responsible for capacity planning and research.

Sharma possesses a strong understanding of technical and financial side of the confectionery business. He has worked across cross functional projects including overseeing opportunity scoping and proposal preparation. Under his leadership, the company has launched several successful campaigns - Alpenliebe Kajol & the Crocodile, Re-launch of Big Babol ads, Chlormint Salman Khan campaign of Dobara mat Poochna and Lollipops – Lagey Raho to mention a few. He joined the company as a Management Trainee in 1999 and has played a key role in the company’s growth over the years.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems