Top Story

e4m_logo.png

Home >> Marketing >> Article

Percept Sports & Entertainment bags marketing mandate for Uttarakhand Tourism

16-June-2015
Font Size   16
Share
Percept Sports & Entertainment bags marketing mandate for Uttarakhand Tourism

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, has bagged the Brand Activation and Promotions mandate for Uttarakhand Tourism. The mandate is for a period of two years commencing June 2015. Percept Sports & Entertainment will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism.

Uttarakhand Tourism had recently called for a multi agency pitch with an aim to up the ante to scale up consumer awareness, interest and desire to visit the Uttarakhand region as a prominent tourism destination. Percept Sports & Entertainment was awarded the mandate to scale up the branding and positioning of destination Uttarakhand on the Tourism map of India with an objective to make the region synonymous with world class tourism destinations.

Percept Sports & Entertainment will work at conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Uttarakhand Tourism viz. handling traditional and digital media, outdoor media, venue construct and management, Celebrity engagement, Public Relations, VIP Guests and Media management, and overall logistics for a seamless production. The agency will source active participation of the private sector and local host communities to further expand reach and awareness.

Sanjay Shukla, Chief Operating Officer, Percept One said, ‘’We are very excited to have bagged this prestigious mandate from the Uttarakhand Tourism Development Board. This association will give us a fantastic opportunity to offer innovative, novel creative services and solutions that can cut through the clutter in the market and position Uttarakhand Tourism as a prime global tourist destination.”
 

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited