Percept One has won the event management mandate of the 22nd Asian Athletics Championship (AAC) 2017. The agency has won the mandate for creative, activation and PR for the AAC.
Organised by Asian Athletics Association (AAA), the flagship sports event is scheduled to be held between July 6th and July 9th, 2017 at Bhubaneswar, Odisha.
Nearly 1,000 participants from 45 countries are expected to take part in the tournament. Percept One will be in charge of creating and overseeing the complete branding, radio and television advertising, 30-city road shows, press conferences and media management as well as complete on-ground execution of the AAC.
“To have the opportunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege,” said Nupur Mahajan, CEO, Percept One. “Working for the nation is an honour, as it does bring that sense of purpose we are always seeking.”
For Percept One, AAC will add another feather in its portfolio of large format sporting events including Commonwealth Games, Champions Tennis League, Lusofonia Games Goa, National Games Kerala, WWE, FC Goa Launch and Sahara Pune Warriors Launch, among others.