PepsiCo India has rolled out a campaign in time for summer for 7UP Revive, a functional hydration drink with vitamins and electrolytes. The brand, with a strong proposition of ‘sweat-loss recharge’, has released its first campaign for 2017 with a TVC highlighting the functional benefits of the brand in this growing category.
The TVC shows a man on-the-go, breaking into a sweat, and losing some of the essential electrolytes resulting in him being tired. It highlights the importance of 7UP Revive to help replenish fluids and some of the electrolytes lost in sweat.
7UP Revive is part of PepsiCo’s hydration portfolio, aimed at hydrating and recharging post sweat due to an active lifestyle at home or out and about. It contains Vitamins B3, B6, and B12, which are known to play an essential role in energy metabolism, and electrolytes such as Sodium and Potassium along with some other minerals, which are lost through sweat.
PepsiCo has a wide portfolio across colas, juices, functional hydration, snacks, and nutrition, which cater to varied consumer preferences. It’s the company’s conscious and continuous endeavour to offer these choices to consumers, be it through new products or new packaging formats that offer both convenience and affordability across different price points.
The TVC will be followed with a strong digital and print campaign.