Top Story


Home >> Marketing >> Article

Pepsico to relaunch Mirinda with an enhanced taste

Font Size   16
Pepsico to relaunch Mirinda with an enhanced taste

PepsiCo India will be relaunching its orange flavoured drink Mirinda with an ‘enhanced’ taste soon. The relaunch will be supported with a new campaign which will harp on its new enhanced taste and international look. The new campaign will be released next month.

According to industry analysts, the drink was relaunched for the first time in 1996 after the company found that the brand was falling slightly below Fanta on taste parameters. Around the same time Mirinda was also given a boost with the launch of the memorable Mirinda Men, the three Orange men - that typified the brand. Subsequently, the brand’s share went up.

According to Pepsico, Mirinda, at present, is the country largest selling orange flavoured drink. Mirinda was extended to the lemon segment in 1998 and last summer, brown apple flavour was added.

Mirinda has several flavours in the global market such as pineapple, strawberry, raspberry and peach.

Source: Financial Express


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign