Top Story

e4m_logo.png

Home >> Marketing >> Article

Pepsi to add 15,000 retail outlets in West

16-July-2004
Font Size   16
Share
Pepsi to add 15,000 retail outlets in West

PepsiCo India Holding Private Ltd is planning to expand its distribution network in the western region to reach out to a wider target audience.

The soft drink major plans to add 15,000 retail outlets to its base in the western region in the next few months, said Praveen Someshwar, director, west market unit, PepsiCo India Holdings.

In addition, the company has also lined up a slew of new initiatives to pump up volumes in the western region.

"Last year, we extended our distribution network by adding 15,000 retail outlets to our base and now we plan to extend it by adding 15,000 outlets in both rural as well as urban markets," said Mr Someshwar.

At present, the company has 1,50,000 retail outlets in the western region.

As for its alliance with Lipton to market and distribute the ready-to-drink Lipton Ice Tea, Mr Someshwar said the company will be rolling out the product in the next two months.

On the company’s marketing thrust for the rural belts in the western region, he said that the company will continue to focus on its marketing strategy to promote its 200 ml bottle which is priced at Rs 5.

Cashing in on the cricket fever, the company is now in the process of rolling out a high-voltage ad campaign titled ‘Toss Ka Boss’.

Created by JWT India, Pepsi’s new ad campaign features cricket star Sourav Ganguly.

To connect with consumers, Pepsi has tied up with quite a few Bollywood movies in the last few years to launch consumer promotions.

Recently, the company had tied up with Shah Rukh Khan’s movie Main Hoon Na to launch consumer promotion titled Love Mein Fail Ya Pyaas.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world