Three big names have come together in the Tamil Nadu market to create magic. Pepsi, Reliance WebWorld and popular Tamil actor Suriya, who is also the Pepsi brand ambassador here, have tied up in a promo to encourage youth into patronising their products and movies, respectively.
Punita Lal, Executive Director (Marketing), Pepsi Foods Pvt Ltd, said, “The ‘Pepsi Drinking – Suriya Voda Acting’ contest reiterates Pepsi’s youthful positioning and aims to provide a larger than life experience to its consumers.”
“Pepsi mirrors youth aspirations and dreams. It has always been this brand’s endeavor to fuel youth’s thirst to make the most of their life,” she added.
Believing itself to be a pioneer in youth trends, Pepsi brings this contest to all aspiring young actors and facilitates them in reaching the audition stage for the movie Aaru starring Suriya. The contest will be valid on all Pepsi glass and PET bottles, with a guaranteed prize option printed under the bottle crown or label, as may be the case. Autographed Suriya pictures, VCDs, meeting him on his sets along with ‘Oye Bubbly’ SMS ring tones and CDs, Pepsi hopes to disappoint no one.
For the first time, contestants can audition from their respective cities thanks to the video conferencing facility being set up and used for the first time by Reliance WebWorld in such a large manner. The auditions across eight cities in Tamil Nadu will culminate in 40 finalists being called to Chennai and one lucky and talented winner will get a chance to act in Hari’s Aaru, which stars Suriya.
According to Sunil Buch, Head Marketing and Product Management, Reliance WebWorld, “The association of Reliance WebWorld, India’s leading new age digital destination, and “Pepsi Drinking – Suriya Voda Acting” contest is based on our common essence of innovation and creativity.”
The contest kickstarted on July 21 and will go on for the next two months. Echoing values of fun, youth empowerment and never-before experiences, Pepsi is hoping that the Tamil youth will take to Pepsi in a never-before manner.