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Pepsi packs punch in new structure

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Pepsi packs punch in new structure

Pepsico India Holdings has effected a major organisational restructuring which includes setting up of a 10-member executive committee and creation of a new position of executive director (market operations) that would enable chairman Rajeev Bakshi to focus on business development and long-term strategy.

With the creation of new executive committee in place of the old 16-17 member loosely structured management committee, Pepsi plans to develop a new organisational structure that drives growth in all functions, across the board.

Tanmay Vats has been appointed as Pepsico India’s first executive director (market operations) looking after the entire bottling and distribution operations. All regional heads, who were reporting to Mr Bakshi, will now report to Mr Vats, who was earlier head of operations for northern region.

Pepsi veteran Pavan Bhatia has returned from Thailand to take over as executive director (human resources).

The most significant aspect of the organisational restructuring is Mr Bakshi’s decision to distance himself from day-to-day operations of the company.

Confirming this to FE, Mr Bakshi said, “I am distancing myself from day-to-day operations to focus on business development agendas and long-term strategy. Tanmay’s (Vats) appointment is an important elevation. What we are trying to do is to divorce (day-to-day) operations from strategic operations.”

Mr Bakshi said the creation of a smaller 10-member executive committee will evolve Pepsi into a “tightly structured organisation from a flatter organisation”.

Besides Mr Bakshi, the other members of the committee are all the nine executive directors. They are: Abhiram Seth (exports and external affairs), Ajit Yadav (legal), Shashi Kalathil (marketing), Vinod Rao (finance), Sunder Hemrajani (sales), Pradeep Sardana (operations - technical), Tanmay Vats (market operations), Pavan Bhatia (human resources) and Subroto Chattopadhyay (new businesses).


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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