Top Story

e4m_logo.png

Home >> Marketing >> Article

Pepsi chief comes calling

06-October-2004
Font Size   16
Share
Pepsi chief comes calling

It may be off-season for colas, but that’s not stopping global cola majors from keeping a close watch on their India operations. PepsiCo chairman and CEO Steve Reinemund is coming to India later this month. This is believed to be Mr Reinemund’s first visit to the country since he took charge as chairman and CEO of the soft drink giant.

While PepsiCo India spokesperson confirmed the visit, she was tight-lipped about Mr Reinemund’s itinerary. Industry sources, however, said the global chief is coming purely on a business trip. The India visit, sources said, is likely to be a part of Mr Reinemund’s tour of countries falling under Pepsi Beverages International (PBI).

Apart from holding meetings with top management of the Indian operations at Pepsi headquarters here, the PepsiCo CEO is also likely to meet government officials primarily on environmental issues, industry sources said. Cola majors including Pepsi have been caught on the wrong foot on the issue of pesticide content.

Mr Reinemund may also interact with the captains of industry. In the past, PepsiCo’s president and chief financial officer Indra K Nooyi has visited the country a number of times. However, neither Ms Nooyi nor Vibha Rishi, PepsiCo India’s marketing head who moved to Pepsi’s headquarters last year, will be accompanying Mr Reinemund on his trip to India, company sources added.

“Things are steady and stable at Pepsi,” PepsiCo India chairman Rajiv Bakshi had told FE sometime back. It remains to be seem what will unfold this time.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by