Pepperfry.com has launched a new content marketing campaign to commemorate International Women’s Week. The campaign #womenofpepperfry features a series of portraits applauding the women who work at Pepperfry. The campaign has been launched on Pepperfry’s social media platforms on the occasion of International Women’s Day.
The women workforce associated with the company has come together to express themselves through the campaign. The portraits of Pepperfry’s women workforce showcase the indomitable spirit of women depicting varied emotions and experiences they go through, be it their struggles of overcoming gender bias, breaking stereotypes, making sacrifices, or simply celebrating womanhood.
Talking about the campaign, Kashyap Vadapalli, CMO, said, “Pepperfry has a great gender balance. We pride ourselves on being an organization that gives equal opportunity to women. We truly believe that women are breaking stereotypes and stepping up to lead successful lives. The campaign #womenofpepperfry celebrates this spirit.”
Pepperfry will be reaching out to over 1 million women consumers through this campaign.