Peerless General Finance & Investment on Monday announced the launch of Affinity Credit Cards in association with ICICI Bank in Kolkata. This lifetime free Peerless-ICICI Affinity Credit Card comes with all the usual features such as international acceptance, personal loan facility and certain insurance benefits.
These Visa cards will be available in two forms – Sterling Silver and Gold – and is meant for Peerless customers, both existing and future ones.
The promotion of this new product, entrusted to Rediffusion, Kolkata, the agency handling Peerless’ financial products, is essentially on a platform of ‘Dugna Bharosa’, highlighting the double assurance that is concomitant with the coming together of Peerless and ICICI in ‘making every dream a reality’.
Said S K Roy, Managing Director, Peerless General Finance, “This initiative is in consonance with the company’s forward plan of emerging as the country’s premier financial super-market in the private sector for retail distribution of all kinds of financial products under one umbrella.”
The company has already made some strides in this direction by becoming corporate agents of LIC and Kolkata-based National Insurance Company to market their insurance products.