Top Story


Home >> Marketing >> Article

PC sales fell by 11 per cent in 2001-02: MAIT-IMRB

Font Size   16
PC sales fell by 11 per cent in 2001-02: MAIT-IMRB

According to a survey by MAIT (Manufacturers Association of Information Technology), personal computer (PC) sales in the country during 2001-02 fell by 11 per cent to 1.67 million units from 1.88 million units in the previous fiscal, according to a survey by MAIT PC sales are slipping into the negative territory for the first time since MAIT started doing the survey in 1996-97. In 2001-02, sales of desktops had grown by 34 per cent.

However, MAIT expressed the hope that PC sales in the current financial year would grow by 12 per cent to touch 1.9 million units as signs of recovery were visible in the first quarter.

According to the MAIT-IMRB survey, assembled PCs, including the smaller, lesser known local brands, accounted for 46 per cent of the PC sales in 2001-02 as compared to 53 per cent in 2000-01.

The biggest gainer during the year was multinational brands who improved their market share to 35 per cent from 27 per cent in the previous fiscal. The share of Indian brands, however, marginally declined to 19 per cent from 20 per cent a year ago.

According to the MAIT-IMRB survey, PC sales to both business segment and households declined by 11 per cent during the year with the former accounting for 78 per cent of the market.

A major finding of the survey has been that there was increased consumption of IT products in smaller towns and cities during 2001-02.

As much as 30 per cent of total PC sales was accounted for by Class `B' and Class `C' cities, clocking a growth of 106 per cent from 13 per cent last year. Notebooks sales too grew by a staggering 200 per cent in these places.

In contrast to this, the share of the top four metros in buying PCs declined by 26 per cent to 56 per cent from 68 per cent in 2000-01. Similarly, PC purchase in the next four metros accounted for 14 per cent, a drop of 35 per cent.

The survey said the number of active Internet entities increased to 1.29 million in March 2002, registering an increase of 15 per cent over the corresponding year. The penetration of Internet among businesses grew to 39 per cent from earlier 36 per cent, while 11 per cent households had net connection.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey