Top Story


Home >> Marketing >> Article

PC sales fell by 11 per cent in 2001-02: MAIT-IMRB

Font Size   16
PC sales fell by 11 per cent in 2001-02: MAIT-IMRB

According to a survey by MAIT (Manufacturers Association of Information Technology), personal computer (PC) sales in the country during 2001-02 fell by 11 per cent to 1.67 million units from 1.88 million units in the previous fiscal, according to a survey by MAIT PC sales are slipping into the negative territory for the first time since MAIT started doing the survey in 1996-97. In 2001-02, sales of desktops had grown by 34 per cent.

However, MAIT expressed the hope that PC sales in the current financial year would grow by 12 per cent to touch 1.9 million units as signs of recovery were visible in the first quarter.

According to the MAIT-IMRB survey, assembled PCs, including the smaller, lesser known local brands, accounted for 46 per cent of the PC sales in 2001-02 as compared to 53 per cent in 2000-01.

The biggest gainer during the year was multinational brands who improved their market share to 35 per cent from 27 per cent in the previous fiscal. The share of Indian brands, however, marginally declined to 19 per cent from 20 per cent a year ago.

According to the MAIT-IMRB survey, PC sales to both business segment and households declined by 11 per cent during the year with the former accounting for 78 per cent of the market.

A major finding of the survey has been that there was increased consumption of IT products in smaller towns and cities during 2001-02.

As much as 30 per cent of total PC sales was accounted for by Class `B' and Class `C' cities, clocking a growth of 106 per cent from 13 per cent last year. Notebooks sales too grew by a staggering 200 per cent in these places.

In contrast to this, the share of the top four metros in buying PCs declined by 26 per cent to 56 per cent from 68 per cent in 2000-01. Similarly, PC purchase in the next four metros accounted for 14 per cent, a drop of 35 per cent.

The survey said the number of active Internet entities increased to 1.29 million in March 2002, registering an increase of 15 per cent over the corresponding year. The penetration of Internet among businesses grew to 39 per cent from earlier 36 per cent, while 11 per cent households had net connection.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by