Paytm has appointed Jaskaran Kapany as Vice President, Marketing. Kapany has over 12 years of experience in the field of Advertising & Marketing. Prior to Paytm, he was VP, Marketing & E-commerce, at ICICI Prudential Life. As Vice President - Marketing at ICICI Prudential, he spearheaded all national brand-building, consumer initiatives & was responsible for making ICICI Prudential an iconic & most trusted branded over the years. He was responsible for the ICICI’s ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.
His functional expertise includes large scale brand building, strategy, consumer insights, media strategy, buying & research.
Prior to ICICI Prudential, he worked at Lowe Lintas & JWT on brands like Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC), etc.