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Patanjali to focus on dairy products and cattle feed; targets Rs 10,000 crore turnover by 2017

15-June-2016
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Patanjali to focus on dairy products and cattle feed; targets Rs 10,000 crore turnover by 2017

In its bid to target Rs 10,000 crore turnover by next year, Baba Ramdev-led Patanjali Ayurved has decided to focus on six sectors like natural medicine, natural food, natural cosmetics, dairy products, cattle feed and natural manure in a big way.

With its intention to set up three-four dairy projects so that the farmers can be empowered and people get commodities unadulterated, Patanjali Ayurved is looking to come out with dairy products like liquid milk etc.

According to media reports Baba Ramdev has also plans to roll out natural manure containing micro-nutrients and vitamins for crops. They are also coming out with cattle feed without any urea.

Recently, Patanjali Ayurved came under the line of fire for its Patanjali mustard oil advertisement campaign by Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI). The advertisement, that’s pulled out now, claimed that 'Other than Kacchi Ghani process, most of the other edible refined oils and mustard oil are made using neurotoxin Hexagon solvent extraction process. To make profits at the cost of consumers' health many companies mix cheap palm oil in mustard oil.

According to CCC the statements were not substantiated and the claims were misleading and denigrated other brands. Reports cited Baba Ramdev justifying these statements by saying that oil made through chemical process is unhealthy for people and claimed that its Kacchi Ghani oil was healthy and made without any chemical process.

The company is least deterred by this controversy and is all set to establish a manufacturing facility in nearly 700-800 acres of land in the Yamuna Expressway Industrial Development Authority (YEIDA) area at a cost of over Rs 1,000 crore.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.