Top Story

e4m_logo.png

Home >> Marketing >> Article

Patanjali aims for 100-200% growth over the next 5-10 years

26-August-2016
Font Size   16
Share
Patanjali aims for 100-200% growth over the next 5-10 years

Baba Ramdev-led Patanjali Ayurved is leaving no stone unturned to be one of the dominant FMCG players in the industry. Now, it’s aiming for a 100-200 percent growth over the next 5-10 years according to media reports.

It has also been reported that Baba Ramdev claims that this wouldn’t be an impossible feat with the brand diversifying into various segments. The distribution system and supply chain are also being strengthened to achieve this ambitious growth target. He has also made a mention of Patanjali’s network of 5,000-6,000 pan-India distributors and another 1000 megastores in high potential markets that will boost the growth. It will also soon venture into online sales as per the collaboration with online shopping giant Amazon.

Launched in 2006 by Baba Ramdev and Balkrishna, Patanjali Ayurved presently manufactures 350 products ranging from personal care, food to health and farming and is already giving stiff competition to other majors like Nestle and HUL in the market. Even when it comes to marketing, the company is extremely aggressive with its advertisement campaigns on every medium possible from radio to television.  Going by BARC data, the firm is always seen topping the advertiser’s chart on most occasions. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends