Top Story

e4m_logo.png

Home >> Marketing >> Article

Patanjali aims for 100-200% growth over the next 5-10 years

26-August-2016
Font Size   16
Patanjali aims for 100-200% growth over the next 5-10 years

Baba Ramdev-led Patanjali Ayurved is leaving no stone unturned to be one of the dominant FMCG players in the industry. Now, it’s aiming for a 100-200 percent growth over the next 5-10 years according to media reports.

It has also been reported that Baba Ramdev claims that this wouldn’t be an impossible feat with the brand diversifying into various segments. The distribution system and supply chain are also being strengthened to achieve this ambitious growth target. He has also made a mention of Patanjali’s network of 5,000-6,000 pan-India distributors and another 1000 megastores in high potential markets that will boost the growth. It will also soon venture into online sales as per the collaboration with online shopping giant Amazon.

Launched in 2006 by Baba Ramdev and Balkrishna, Patanjali Ayurved presently manufactures 350 products ranging from personal care, food to health and farming and is already giving stiff competition to other majors like Nestle and HUL in the market. Even when it comes to marketing, the company is extremely aggressive with its advertisement campaigns on every medium possible from radio to television.  Going by BARC data, the firm is always seen topping the advertiser’s chart on most occasions. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.