Baba Ramdev-led Patanjali Ayurved is leaving no stone unturned to be one of the dominant FMCG players in the industry. Now, it’s aiming for a 100-200 percent growth over the next 5-10 years according to media reports.
It has also been reported that Baba Ramdev claims that this wouldn’t be an impossible feat with the brand diversifying into various segments. The distribution system and supply chain are also being strengthened to achieve this ambitious growth target. He has also made a mention of Patanjali’s network of 5,000-6,000 pan-India distributors and another 1000 megastores in high potential markets that will boost the growth. It will also soon venture into online sales as per the collaboration with online shopping giant Amazon.
Launched in 2006 by Baba Ramdev and Balkrishna, Patanjali Ayurved presently manufactures 350 products ranging from personal care, food to health and farming and is already giving stiff competition to other majors like Nestle and HUL in the market. Even when it comes to marketing, the company is extremely aggressive with its advertisement campaigns on every medium possible from radio to television. Going by BARC data, the firm is always seen topping the advertiser’s chart on most occasions.