According to US based Bakery Manufacturers’ Association, the homegrown biscuit brand, Parle G, has become the largest selling biscuit brand in the world in terms of volumes.
The other global biscuit brands include Oreo from Nabisco and McVities from UK-based United Biscuits among others.
According to ORG-MARG reports, Parle G commands a good 65 per cent market share in the domestic biscuit market.
The glucose biscuits category in India is estimated at Rs 1,500 crore. The Parle G brand faces competition from Britannia’s Tiger brand of biscuits.
The company's flagship brand, Parle G, contributes more than 50 per cent to the company's total turnover. The other biscuits in the Parle Products’ basket includes Monaco, Krack Jack, Marie, Hide n Seek, Cheeslings, Jeffs, Sixer and Fun Centre.
The confectionery business, which is the other division of Parle Products, currently contributes only 15 per cent to the company's total turnover.
The company commands a 40 per cent marketshare in the Rs 3,500 crore biscuit market in India. In the confectionery segment, the company enjoys a mere 15 per cent marketshare.
Source: Business Standard