Top Story

e4m_logo.png

Home >> Marketing >> Article

Pantaloon’s Big Bazaar out to woo the homemaker with new campaign

21-February-2006
Font Size   16
Pantaloon’s Big Bazaar out to woo the homemaker with new campaign

Activities are abuzz at Pantaloons Retail, and Big Bazaar is the centre of focus at present. In a bid to create noise around the brand throughout the year, Big Bazaar has launched a multimedia campaign focussing on women.

The campaign was launched last week and has been executed across mediums. The thrust has been on television, while radio and print function as support mediums. Throwing more light on the campaign, Sanjeev Agrawal, President, Marketing (Pantaloons Retail), said, “We want to create excitement for our women customers at Big Bazaar throughout the year. The Republic Day Maha Savings offer created history in the Indian retail industry by the overwhelming response it received from our customers nationwide.”

Elaborating further on the current campaign, he said, “We have an Exchange Offer to create further excitement for our homemaker. This offer has been running successfully for the last four years, but this is the first time we have taken it nationally across 25 outlets spanning 22 cities. The TVC is aimed at creating excitement amongst our target customer housewife by offering greater value and worth in exchange of her raddi/kabada (waste material) hoping to put a smile on her face as she walks out of Big Bazaar only to come back for more such excitement throughout the year.”

The campaign will be aired on all national and regional channels with a focus on those with popular soaps watched by women. The campaign is a localised one, too, wherein the radio and print mediums contribute. The print ads will be seen in all city and regional supplements.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.