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Panasonic launches Diwali campaign #Right2Breathe against air pollution

16-October-2017
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Panasonic launches Diwali campaign #Right2Breathe against air pollution

Observing the rising air pollution in the national capital region and the public’s growing apathy towards tackling it, Panasonic has come up with a movement for the deteriorating air quality this Diwali. The company recently launched its #Right2Breathe campaign with an aim to take a symbolic pledge to make fresh air a right for all. The campaign has been conceptualized by Dentsu Webchutney and will be supported on social media, on-ground and by Panasonic employees.


Talking about the campaign, Sarthak Seth, Head Brand and Marketing Communications, Panasonic India, said, “#Right2Breathe is a fresh spin on the timeless use of symbols, it gets people to stop and think – this Diwali do I want my contribution to be the crippling pollution or make my environment pollution free. Panasonic will create a movement by encouraging people to pledge for ‘Raise Your Voice, Not Your Noise’. With this campaign we reinforce the company’s vision of pursuing a better life for each individual and realizing a better world with our contribution to the environment.”

The campaign facilitates a “Happy Diwali” mask filter on Facebook and includes distribution of physical masks by the company. The social movement originating from Facebook allows users to apply a Facebook Static image filter to selfies taken via the app. The air mask filter will be available to users who follow Panasonic India on Facebook. Moreover, special kits with customized physical masks are being distributed among traffic policemen and daily pedestrians to instill and share the idea of how a cheerful Diwali can no longer exist with the unrepairable damage that we do to our environment.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.