Top Story

e4m_logo.png

Home >> Marketing >> Article

Panasonic in strategic pact with MCC Group for digital imaging products

13-October-2007
Font Size   16
Share
Panasonic in strategic pact with MCC Group for digital imaging products

MCC Group, a service-based national sales and distribution company, has announced a strategic business partnership to distribute Panasonic’s digital imaging products in India.

Commenting on the partnership H Asou, Chairman, Panasonic India said, “Our tie-up with MCC Group is a strategic business initiative to gain entry in the highly potential segment of digital imaging products in India. We are confident to making a mark for our products by taking advantage of experience that MCC Group has in its domain.”

Elaborating on his company’s plans, Asou said, “The digital imaging segment is growing at a rate of 18 per cent per annum and we hope to capture 10 per cent of the market by the end of the first financial year. We plan an initial investment of Rs 5 crore to establish the business and penetrate the channel.”

Ajay Mehta, Managing Director, MCC Group, said, “Panasonic range of Lumix and Ecam products are best in the world. We are extremely pleased to provide our expertise and assist Panasonic India in establishing their digital imaging business in India. This partnership will enable us to expand our offerings to our already established 4,000-strong dealer network.”

Mehta further said, “Our endeavour at MCC Group has always been to introduce products that are innovative and superior in technology and offer features that are unique. And the new range by Panasonic India promises to deliver our vision to make our customers easier an exciting.”

“We will be breaking print campaigns in all newpapers. The TVC will break in November. The agency behind the TVC is Dentsu Marcom,” Mehta added.

Panasonic India has recently launched Lumix, its new range of digital still cameras and digital video cameras for the first time. The Lumix digital still cameras are priced between Rs 9,490 and Rs 29, 990, while the digital video cameras are priced between Rs 14,990 and Rs 69,990.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions