Top Story

e4m_logo.png

Home >> Marketing >> Article

Panasonic goes all glam

12-April-2011
Font Size   16
Share
Panasonic goes all glam

In a highly glamorous ‘beauty walk’ event, Panasonic launched its newest range of digicams, hand held camcorders and beauty products. The event also saw the unveiling of three new brand ambassadors – Jacqueline Fernandez, Koel Mullik and Kajal Aggarwal.

Speaking to exchange4media, Manish Sharma, Director, Marketing, Panasonic India, explained that the idea was to be present in the customer’s life 24 hours. The new range of products takes the fresh and youthful angle for Panasonic as a brand wants to tap in to the TG that aspires for a better lifestyle – which is mostly the youth in the 20-30 age group.

Sharma added that it was an angle not explored by their competitors thus far and added that the brand was investing in the digital space significantly as well.

Meanwhile, besides cinema, Panasonic sponsors the Delhi Daredevils IPL team as well as the Indian football team, thus having a finger on two of the biggest passions of India – Bollywood and sports.

Speaking on the occasion, Daizo Ito, President, Panasonic India, said, “Panasonic has rigorously researched consumer needs in order to deliver revolutionised meaningful innovations based on unique insights. Panasonic has launched the new cameras, beauty and health products in its endeavour to address Gen Next consumers’ need to style, look and feel their best.”

Sharma added here, “We have smartened up our entire range of personal care appliances. As Panasonic is actively poised to strengthen and widen its sales and distribution network in India, this event is a fantastic platform to showcase our new range of products for personal consumption.”

 

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.