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P9 Integrated completes 5 years, eyes 175 pc y-o-y growth next year too

10-November-2009
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P9 Integrated completes 5 years, eyes 175 pc y-o-y growth next year too

P9 Integrated, the movie marketing company offering 360-degree entertainment marketing solutions, turned five recently. Bullish about the company’s growth, Maneesh Mathur, COO, P9 Integrated, affirmed, “It’s been a dream journey for us. We’ve grown 175 per cent year-on-year. Our target is to grow 175 per cent next year too. 2009 has been a good year for us. Despite so much talk about recession, we weren’t heavily impacted.”

Speaking about P9’s businesses, he claimed, “Our significant milestones include our content division. We are taking up movie contracts exclusively. We changed our model in case of brand entertainment. Our clients include both film producers and entertainment clients. We do entertainment media buying. We are the biggest player in entertainment buying space. We are doing merchandising, brand tie-ups in films, etc. We are among the top three activation division agencies.”

Regarding future plans, Mathur divulged, “We are opening a couple of new divisions next year to serve our clients better. The planning of these divisions is still in the pipeline and will take at least two months before we can launch them.”

“We currently have 65 people working with us, and with new divisions coming in, we will expand depending on requirement,” he added.

P9 Integrated provides solutions to motion pictures, entertainment products and television content. It functions as a 360-degree service support to cater to the fast evolving industry’s need. The company provides services like film and publicity designing, merchandising, events and path breaking, branded entertainment solutions across brand categories and various genres of films, especially Bollywood, Hollywood and regional films.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.