Outbrain, the content discovery platform, has revealed the significant leadership it has gained across its publisher network in the Finance category. Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India.
Rubeena Singh, Chief Operating Officer at Moneycontrol, said, “Outbrain is constantly innovating and advancing its product and services to provide something truly valuable for online publishers. We decided to renew our partnership with them because over time they have not only provided high quality recommendations, but delivered one of the most effective monetisation opportunities across desktop, mobile and apps for Moneycontrol."
Neeraj Singhal, Sales Director for India at Outbrain, commented, “Outbrain continues to be the medium of choice for brands in the Financial Services sector who wish to reach relevant audiences in India. Brands like UTI Mutual Funds, and many more are now able to leverage our growing network of premium publications, as well as draw on optimization tools like KPI Optimization, to better target their audiences and in turn get better ROI on their campaigns.”
The Finance category is one that presents some of the best opportunities for publishers and brands alike in India. The category is undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. Comprising commercial banks, insurance companies, non-banking financial companies, co-operatives, pension funds, mutual funds and other smaller financial entities, it’s a vibrant industry and one in which the Government of India has introduced several reforms to liberalise, regulate and enhance.
“We intend to grow and expand our partnerships with premium publishers across India - not only in the finance genre, but across news, lifestyle, youth, automotive, sports and more. Our technology, tools, proprietary analytics and insight capabilities will continue to help our partners drive significant revenue uplift, while helping them to personalise their user experiences,” said Sandeep Balani, Director of Business Development in India at Outbrain.
“This in turn represents a great opportunity for marketers, who benefit from our unrivalled reach and are given access to unique data that informs their strategies and helps them to better understand how users are interacting with content in a specific category,” added Balani.