Top Story

e4m_logo.png

Home >> Marketing >> Article

OSO star Deepika Padukone to up glamour quotient for Kingfisher Airlines

31-October-2007
Font Size   16
Share
OSO star Deepika Padukone to up glamour quotient for Kingfisher Airlines

Kingfisher Airlines has named model and Bollywood debutante Deepika Padukone as its brand ambassador. Padukone will make her debut in the soon-to-be launched ‘Om Shanti Om’ opposite Shah Rukh Khan. She will now mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians who are now taking to the skies.

Meanwhile, Kingfisher Airlines is also eyeing to increase its stake in Deccan Aviation from the current 46 per cent to 51 per cent. This was revealed by Dr Vijay Mallya, Chairman and CEO, Kingfisher Airlines Ltd at a press meet on October 30. “We are surely looking at acquiring a 51 per cent stake in Deccan, and since we already have 46 per cent, I am sure we would make it to 51 per cent. If this happens, then brand Deccan would operate under the Kingfisher Airlines brand.”

According to some media reports, Dr Mallya had appointed management consultant Accenture to study the integration of Kingfisher Airlines with Deccan. Accenture’s report is expected in six weeks’ time, following which a final decision regarding the integration would be taken.

Ever since its launch in May 2005, Kingfisher Airlines has introduced a range of market-firsts that have redefined the whole new experience of flying. By elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines has made an attempt to endear itself to the consumers.

“Kingfisher Airlines in a short span of 29 months has firmly established itself as a market leader while setting new service benchmarks. We are proud of the fact that since the launch of Kingfisher Airlines, we have successfully managed to change the way our country flew. Moreover, we have set our own standards in the industry and have won quite a few awards,” Dr Mallya said.

He further said, the Padukone being appointed Kingfisher Airlines brand ambassador was yet another step in strengthening the understanding about the needs and aspirations of consumers in India. It may be recalled that model and Bollywood starlet Yana Gupta was the first face of the Airlines during its launch phase.

Reacting to her association with Kingfisher Airlines, Padukone said, “I am honoured to be the face of Kingfisher Airlines, a brand which is trendy, classy, and one that leads the aviation industry. I thank Dr Mallya for giving me this wonderful opportunity.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.