Kingfisher Airlines has named model and Bollywood debutante Deepika Padukone as its brand ambassador. Padukone will make her debut in the soon-to-be launched ‘Om Shanti Om’ opposite Shah Rukh Khan. She will now mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians who are now taking to the skies.
Meanwhile, Kingfisher Airlines is also eyeing to increase its stake in Deccan Aviation from the current 46 per cent to 51 per cent. This was revealed by Dr Vijay Mallya, Chairman and CEO, Kingfisher Airlines Ltd at a press meet on October 30. “We are surely looking at acquiring a 51 per cent stake in Deccan, and since we already have 46 per cent, I am sure we would make it to 51 per cent. If this happens, then brand Deccan would operate under the Kingfisher Airlines brand.”
According to some media reports, Dr Mallya had appointed management consultant Accenture to study the integration of Kingfisher Airlines with Deccan. Accenture’s report is expected in six weeks’ time, following which a final decision regarding the integration would be taken.
Ever since its launch in May 2005, Kingfisher Airlines has introduced a range of market-firsts that have redefined the whole new experience of flying. By elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines has made an attempt to endear itself to the consumers.
“Kingfisher Airlines in a short span of 29 months has firmly established itself as a market leader while setting new service benchmarks. We are proud of the fact that since the launch of Kingfisher Airlines, we have successfully managed to change the way our country flew. Moreover, we have set our own standards in the industry and have won quite a few awards,” Dr Mallya said.
He further said, the Padukone being appointed Kingfisher Airlines brand ambassador was yet another step in strengthening the understanding about the needs and aspirations of consumers in India. It may be recalled that model and Bollywood starlet Yana Gupta was the first face of the Airlines during its launch phase.
Reacting to her association with Kingfisher Airlines, Padukone said, “I am honoured to be the face of Kingfisher Airlines, a brand which is trendy, classy, and one that leads the aviation industry. I thank Dr Mallya for giving me this wonderful opportunity.”