Top Story

e4m_logo.png

Home >> Marketing >> Article

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

12-April-2016
Font Size   16
Share
Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

The San Francisco and Gurgaon-based cross-device retargeting company, SilverPush captured the action around advertisements over the course of the T20 World Cup tournament which saw 35 matches played from March 8 to April 3.  The research had been carried out on Star Sports 1 and Star Sports 3 during that period.

It first studied the most active industry after understanding the number of spots aired. Electronics and Food and Beverages turned out to be the most active ones with 18.8 % and 14.1 % share in this category. Automobile came neck to neck with Food and Beverages cornering around 13.94 %.

Figure 1: Industry Ranking based on number of Spots

Interestingly based on active players, Food & Beverages claimed the top spot with 21.05 % share out of 16 industries while Electronics and E-commerce grabbed 12.28% and 10.53% share.

Industry Ranking based on number of Active Participants

Amongst the brands, Chinese electronic manufacturer, Oppo leveraged the tournament’s popularity and grabbed a major share of 22.59% with their campaigns and bullish approach for the Indian market. E-commerce major Flipkart followed with 11.5% share of spots. Cadbury, with the help of its puppeteers and the signature romantic jingle, held third maximum amount of spots during the matches with 9.70%. One can’t help but notice the neck and neck competition between Airtel (9.22%) and Vodafone (9.11%).

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.