Top Story


Home >> Marketing >> Article

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

Font Size   16
Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

The San Francisco and Gurgaon-based cross-device retargeting company, SilverPush captured the action around advertisements over the course of the T20 World Cup tournament which saw 35 matches played from March 8 to April 3.  The research had been carried out on Star Sports 1 and Star Sports 3 during that period.

It first studied the most active industry after understanding the number of spots aired. Electronics and Food and Beverages turned out to be the most active ones with 18.8 % and 14.1 % share in this category. Automobile came neck to neck with Food and Beverages cornering around 13.94 %.

Figure 1: Industry Ranking based on number of Spots

Interestingly based on active players, Food & Beverages claimed the top spot with 21.05 % share out of 16 industries while Electronics and E-commerce grabbed 12.28% and 10.53% share.

Industry Ranking based on number of Active Participants

Amongst the brands, Chinese electronic manufacturer, Oppo leveraged the tournament’s popularity and grabbed a major share of 22.59% with their campaigns and bullish approach for the Indian market. E-commerce major Flipkart followed with 11.5% share of spots. Cadbury, with the help of its puppeteers and the signature romantic jingle, held third maximum amount of spots during the matches with 9.70%. One can’t help but notice the neck and neck competition between Airtel (9.22%) and Vodafone (9.11%).


Tags Oppo T20 World Cup cricket Airtel Flipkart Cadbury

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...