The Asian Marketing Effectiveness Awards 2007, held on September 12 at Singapore, had only five Indian entries winning awards this year. JWT, GroupM, Ogilvy One and Solutions Integrated Marketing are among the winning Indian agencies. Indians managed to bring home two Bronze and three Silver awards.
JWT India won its Silver in the ‘Most Effective Use of Advertising’ category for Nike India’s ‘Nike Mean Streets’ campaign. In the ‘Most Effective Use of Sponsorship’ category, India won a Silver for ‘Ice Age 2 Tie-Up’ -- Chilled Chocolate Horlicks Served with Ice Age 2 -- and the agency behind this was Mindshare for GlaxoSmithKline Consumer Healthcare. Solutions Integrated Marketing India also won a Silver for Sony Ericsson’s ‘Big League’ campaign.
Mindshare India won a Bronze for its ‘Dew Dares Rural India’ campaign for Pepsi Foods in the ‘Most Effective Use of Event Marketing’ category. OgilvyOne Worldwide’s ‘Rip It Off!’ campaign for Benetton netted the agency a Bronze in the ‘Most Effective Use of Sales Promotion and Point of Purchase’ category.
The only Platinum award for this year was conferred upon O&M, Hong Kong, for its work for Coca-Cola China’s Coke Light ‘Burning 1 Calorie is Unbelievably Easy’ campaign.
The Asian Marketing Effectiveness Awards are regional awards intended to recognise marketing campaigns that show real results. The awards cover 17 categories across all marketing disciplines, including advertising, direct marketing, product design, sales promotion and event marketing, among others.