Denise O'Brien is the CEO and Founder of DOME Consulting, the parent company of Denise O'Brien Movies & Entertainment, which provides innovative branding. At the recently concluded Women Economic Forum, she was brought in to foster empowering conversations and connections among women. She is known to encourage clients on a global stage in the areas of publicity, marketing, advertising, branding and event planning.
She shared her views with exchange4media on advertising and marketing at the forum.
Why is online marketing preferred over offline marketing?
Technology has changed considerably since the 80’s. I believe that the new way is online as it is less expensive. Moreover, the online market is brighter and global as compared to traditional marketing. We can use our own style to make it different from that of others.
What digital campaigns have you run in the past?
The best digital campaign I worked on was the Positive Runway Global Catwalk. It is a global NGO which encourages celebrities, models, beauty queens and other public figures to raise awareness about HIV and reach out to people through social media by posting pictures and messages.
Google and Facebook have already captured the market in online advertising. Do you think it poses a threat to individual privacy?
The privacy is gone when somebody is watching and capturing you—that's the bad side. On the other hand, I feel you can really give and receive messages. For example, I am here because of Facebook, as the founder of WEF sent a message to me there. I researched from there on and decided to be a part of it.
How do you see the digital market changing in the next two years?
We can’t predict the future but the technology today is changing at a record speed. Due to that, the market has completely changed. It is just the beginning.
You are a single mother of three. How do you manage six companies alone?
Well! I don't sleep very much. I sleep about 4–5 hours in the night and that gives me 18–20 hours a day for work and family. I have a home-office which helps me balance my work and home.
How has your personal experience been in India?
I loved it. People here are nice and kind. Most people speak English which makes us comfortable. I like the Indian gesture 'Namaste'.