Top Story


Home >> Marketing >> Article

Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

Font Size   16
Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

Denise O'Brien is the CEO and Founder of DOME Consulting, the parent company of Denise O'Brien Movies & Entertainment, which provides innovative branding. At the recently concluded Women Economic Forum, she was brought in to foster empowering conversations and connections among women. She is known to encourage clients on a global stage in the areas of publicity, marketing, advertising, branding and event planning.

She shared her views with exchange4media on advertising and marketing at the forum.

Why is online marketing preferred over offline marketing?

Technology has changed considerably since the 80’s. I believe that the new way is online as it is less expensive. Moreover, the online market is brighter and global as compared to traditional marketing. We can use our own style to make it different from that of others.

What digital campaigns have you run in the past?

The best digital campaign I worked on was the Positive Runway Global Catwalk. It is a global NGO which encourages celebrities, models, beauty queens and other public figures to raise awareness about HIV and reach out to people through social media by posting pictures and messages.

Google and Facebook have already captured the market in online advertising. Do you think it poses a threat to individual privacy?

The privacy is gone when somebody is watching and capturing you—that's the bad side. On the other hand, I feel you can really give and receive messages. For example, I am here because of Facebook, as the founder of WEF sent a message to me there. I researched from there on and decided to be a part of it.

How do you see the digital market changing in the next two years?

We can’t predict the future but the technology today is changing at a record speed. Due to that, the market has completely changed. It is just the beginning.

You are a single mother of three. How do you manage six companies alone?

Well! I don't sleep very much. I sleep about 4–5 hours in the night and that gives me 18–20 hours a day for work and family. I have a home-office which helps me balance my work and home.

How has your personal experience been in India?

I loved it. People here are nice and kind. Most people speak English which makes us comfortable. I like the Indian gesture 'Namaste'. 


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline