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On aggressive growth path, Wynncom engages with sports activation during India-Lanka match

On aggressive growth path, Wynncom engages with sports activation during India-Lanka match

Author | Tuhina Anand | Thursday, Jul 15,2010 8:32 AM

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On aggressive growth path, Wynncom engages with sports activation during India-Lanka match

Wynn Telecom Ltd is looking at investing close to Rs 100 crore in the financial year 2010-11, which will be used on distribution and service network development, product and brand development and advertising. The company has aggressive growth plans and is aiming at being among the top three Indian handset brands within a 12-month time span. For this, the company is also aggressive in its the marketing and communication function and has allocated close to Rs 45 crore. It has also roped in Saif Ali Khan and Bipasha Basu as brand ambassadors. Created by Dentsu, a TVC for Wynncom has just gone on air.

Meanwhile, in another move to establish the brand, Wynncom has engaged media agency Alliance, which has helped the company to have a presence in the upcoming MicroMax Cup, including the India-Sri Lanka match. Talking about the initiative, Naved Chaudhary, AGM - Marketing, Wynn Telecom Ltd, said, “We will be the presenting sponsor for the studio show during the India-Sri Lanka match airing on Ten Sports. The show will be called ‘Wynncom Mobile’s Straight Drive’ and will give us brand presence for 22 days till the matches will run. The spend on this will be close to Rs 4 crore.”

The company also plans to be on digital media and will be using all the channels available on the social networking platform. The spends planned on this medium is around Rs 3-4 crore.

The company has recently launched seven handsets, which are a mix of utility, multimedia and Qwerty phones. Arvind R Vohra, Co-founder and Managing Director, Wynn Telecom, said, “Wynncom will be focusing more on VAS and developing features that would act as a differentiator in the market. Moreover, the company will be targeting the youth segment, which is more tech savvy and loves to have more and more value added services and applications in their mobile phones. Bangalore, the IT hub, will play a vital role in getting the young generation engaged with the Wynncom brand.”

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