Top Story

e4m_logo.png

Home >> Marketing >> Article

Omega celebrates first boutique in South India with global launch of ‘Omegamania’ collection

09-November-2005
Font Size   16
Share
Omega celebrates first boutique in South India with global launch of ‘Omegamania’ collection

Swiss watchmaker Omega is confident of India emerging as one of the top five markets for its premium brand in the next five years. As part of its slow and steady expansion to establish a last mile connect with its discerning target segments, Omega opened its first exclusive retail outlet in Chennai on November 8. The company also announced the global launch of its ‘Omegamania’ jewellery watch collection on the occasion.

Speaking to reporters at the launch, Stephen Urquhart, President, Omega International, said, “India is a very important market. We will establish one more outlet this year as we expand our retail presence. Next year, we will look at more outlets, in Delhi, Hyderabad and Kolkata.” The second outlet due later this year is expected to be in Delhi.

China, where the company has 35 outlets, had emerged as the single largest market for Omega, shared Urquhart, ahead of the Japanese market. The company’s bullishness on India stemmed from the booming economy and the young population, he explained.

Omega claims to be the market leader in the premium watches segment, with a share of 30 per cent. According to company officials, the estimated market potential for premium watches in India stood at around Rs 600 crore.

The Omega range is priced upwards of Rs 60,000. The effort was to keep this as close to international prices as possible, Urquhart said, adding, “The Indian prices actually are slightly lesser than prices in China.”

The company also announced the global launch of its ‘Omegamania’ range, a jewellery collection based on the Omega symbol. The range will be priced between Rs 282,000 and Rs 318,000 in India.

Surprisingly, Omega chose Tamil actress Namitha to launch its new range. However, Sonali Bendre, Cindy Crawford, Anna Kournikova, and others can sleep easy as the association won’t wander beyond visibility in the local media. It is learnt that the brand is in the process of finalising an Indian male brand ambassador.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world