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Omega celebrates 35th anniversary of moon landing, launches ‘moon watch’

Omega celebrates 35th anniversary of moon landing, launches ‘moon watch’

Author | exchange4media Mumbai Bureau | Monday, Jul 18,2005 7:24 AM

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Omega celebrates 35th anniversary of moon landing, launches ‘moon watch’

Celebrating the 35th anniversary of man’s first step on the moon, Omega has unveiled a limited series of the Omega Speedmaster Professional watches, better known as the Moon watch. The new series is a limited edition of 3,500 pieces, each individually numbered and bearing the Apollo XI insignia.

P H Narayanan, Brand Manager, Omega India, said, “Omega has been associated with NASA for a long time, where it was chosen by NASA and tested for accuracy, endurance, precision. This new collection not only talks about the watch’s association with NASA, but also its technological advancement.”

As a part of the celebration, the Swatch Group brand has also organised an exclusive space exhibition called ‘Speedmaster Mission-Moon to Mars’ at the Omega Boutique, Grand Hyatt (Mumbai), from July 15-24. Visitors can marvel at the lunar rover and the sojourner on display.

“Hosting the exhibition here with Omega is a great experience for us. We are proud to house these priceless exhibits in this unmatched and classy ambience,” said Rajiv Popley, Proprietor, Popley & Sons.

Touching upon on the impact of VAT on international brands, Narayanan stated, “It is a welcome move as duties have come down. This will only be beneficial to both the companies as well to India.”

The Swatch Group is considered to be one of the highest spenders in the high end watch market and has doubled its advertising spend over last year. The watch maker is also expected to launch a new collection in September, and this time it will be on planet ocean.

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