Top Story


Home >> Marketing >> Article

Omega celebrates 35th anniversary of moon landing, launches ‘moon watch’

Font Size   16
Omega celebrates 35th anniversary of moon landing, launches ‘moon watch’

Celebrating the 35th anniversary of man’s first step on the moon, Omega has unveiled a limited series of the Omega Speedmaster Professional watches, better known as the Moon watch. The new series is a limited edition of 3,500 pieces, each individually numbered and bearing the Apollo XI insignia.

P H Narayanan, Brand Manager, Omega India, said, “Omega has been associated with NASA for a long time, where it was chosen by NASA and tested for accuracy, endurance, precision. This new collection not only talks about the watch’s association with NASA, but also its technological advancement.”

As a part of the celebration, the Swatch Group brand has also organised an exclusive space exhibition called ‘Speedmaster Mission-Moon to Mars’ at the Omega Boutique, Grand Hyatt (Mumbai), from July 15-24. Visitors can marvel at the lunar rover and the sojourner on display.

“Hosting the exhibition here with Omega is a great experience for us. We are proud to house these priceless exhibits in this unmatched and classy ambience,” said Rajiv Popley, Proprietor, Popley & Sons.

Touching upon on the impact of VAT on international brands, Narayanan stated, “It is a welcome move as duties have come down. This will only be beneficial to both the companies as well to India.”

The Swatch Group is considered to be one of the highest spenders in the high end watch market and has doubled its advertising spend over last year. The watch maker is also expected to launch a new collection in September, and this time it will be on planet ocean.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline