Top Story

e4m_logo.png

Home >> Marketing >> Article

Ola ropes in Tinu Cherian and Amit Kumar Nanchahal to bolster PR and Social Media strategy

08-February-2017
Font Size   16
Share
Ola ropes in Tinu Cherian and Amit Kumar Nanchahal to bolster PR and Social Media strategy

Bengaluru-based ANI Technologies, which operates India’s largest cab hailing service Ola across 100 cities in India, is strengthening its core marketing and communications team with a slew of new appointments.

In January 2017, Ola appointed (ex-Pepsico) Vishal Kaul as its Chief Operating Officer.  Recently, Tinu Cherian Abraham joined Ola Cabs as Manager-Public Relations & Communications. A social media expert, he moves to Ola Bengaluru from UST Global.

Another key appointment is that of Amit Kumar Nanchahal to strengthen the PR and Communications team of Ola Delhi.  An alumnus of Symbiosis Institute of Business Management, Nanchahal was earlier working as Manager, Corporate Communications and Sustainability at SABMiller India.

 Founded in January 2011 by Indian Institute of Technology Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola has raised around $1.3 billion in external funding. Ola has been strengthening its public relations team in a bid to overcome challenges by the cut-throat market environment compounded with stir by the drivers demanding greater share of incentives and restrictions by some state governments to shared rides.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.