Top Story


Home >> Marketing >> Article

Now, you can paint ‘Kahaani Ghar Ghar Kii’ on you walls courtesy Asian Paints

Font Size   16
Now, you can paint ‘Kahaani Ghar Ghar Kii’ on you walls courtesy Asian Paints

Asian Paints has recently unveiled a ‘TV serial shade book’ offering a unique collection of ‘Extra Deep’ rich vibrant shade combinations to bedeck Indian homes, inspired by three popular soap operas – ‘Kahaani Ghar Ghar Kii’, ‘Kasautii Zindagii Kay’ and ‘Shararat’.

The shade book was launched by Sakshi Tanwar aka Paarvati Bhaabi of ‘Kahaani Ghar Ghar Kii’ fame. “The new ‘Extra Deep’ Asian Paints interior emulsion shades make the sets vibrate with energy and leave you feeling alive and cheerful. With the launch of the TV Serial Shade Book, Asian Paints has set off a whole new dimension in the range of interior wall finishes,” said Tanwar.

Commenting on the initiative, Amit Syngle, GM Marketing, Asian Paints, said, “Popular TV serials are playing a large part in the lives of a lot of consumers today. The Asian Paints TV Serial Shade Book has been conceptualised in order to meet the needs of décor conscious consumers across metros and smaller towns, who experiment with urban trends. This book provides inspiration to customers to choose from a collection of unique shade combinations. This collection translates the use of Extra Deep shades on ‘Feature Walls’ thus marking a shift from the use of plain simple pastels to a more vibrant palette.”

This collection showcases the concept of a ‘Feature Wall’, which is a single wall (in a room) painted in an Extra Deep shade that is highlighted with the use of a complimentary or contrasting colour on the rest of the walls. Vibrant shades have always been prone to patchiness, inadequate depth of the shade, requiring multiple coats and high price.

Asian Paints has specially formulated these Extra Deep shades across the range of interior wall finishes (from economy entry emulsions to the most expensive luxury emulsion) to avoid these issues, providing contemporary colour combinations to the consumers in conjunction with the selected TV serial sets.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.