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Now India can look to climb up the luxury ladder with Leading Brands of the World

28-April-2006
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Now India can look to climb up the luxury ladder with Leading Brands of the World

Leading Brands of the World, a professional entity in the fast growing market aimed at driving the luxury business in India in line with international set standards, announced its launch in India on Thursday. The philosophy of Leading Brands of the World is rooted in successfully driving the luxury business on an international level. The company’s clients and partners include Middle East Aston Martin, Porsche India, Pershing Yachts India and leading brands such as Van Cleef and Arpels, Fendi, Dolce & Gabbana and Stella McCartney.

Headquartered in Delhi, with offices already in Delhi and Mumbai, Leading Brands of the World is in talks to expand its footprint internationally. Its offers a comprehensive range of services that span across brand market entry facilitation, brand development and proliferation, event programmes, PR programmes, strategic alliances, think tank forums, strategic forums and business development opportunities.

The company’s expertise spans from orchestrating and comprehensive entry strategy, including in depth market survey research and analysis, creating brand launch platforms and introduction to the right target sets.

Speaking at the launch, Leading Brands of the World Chairman, Thomas Kastgen, said, “We aim to effectively communicate the unique essence that is embodied in every brand to those in the brand’s target audience and it has been noted that ‘Losing the soul of the brand is easier then keeping brand alive.”

He further said, “The company understands the real needs of the luxury brand marketing in India and has the knowhow to provide significant result oriented tailor-made marketing strategies that focus on the brands real focus across a myriad of lifestyle related segments.”

With a luxury boom in India, there are over one million luxury consumers, which is only a fraction of eight million plus consumers who have the disposable incomes but are unfamiliar with the luxury segment.

“Leading Brands of the World has identified the cause and effect related to the premium gap in India’s luxury brand marketing sphere, our company strengthens business relationships with the brand executives in India and abroad to co-develop each brand’s local marketing strategy and reflecting their international position and standards at all times,” said Devyani Raman, CEO, Leading Brands of the World.

She further said, “With the ability to remain focused in delivering innovate brand marketing solutions for the Indian luxury market place, our company provides a unique one-stop shop brands to effectively showcase themselves as per international standards and yet keeping in mind local culture and norm.”

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