Top Story


Home >> Marketing >> Article

Nokia whips up football fever with ‘Defend Your Turf’ challenge in India

Font Size   16
Nokia whips up football fever with ‘Defend Your Turf’ challenge in India

Nokia India will be hosting a national level football challenge, a freestyle football game that will provide budding football stars in the country an opportunity to match their skills against the leading football players from Brazil. It will be a five-side street football tournament that will be rolled out in Delhi, Mumbai, Kolkata and Bangalore, and will culminate with the Indian national champions defending their turf against the boys from Brazil.

Said Devinder Kishore, Marketing Head, Nokia India, “At Nokia, we are committed to connect the Indian youth through their shared passions and desire to take on big challenges and achieve great accomplishments.”

He added, “This contest is open to all Indian citizens between the age of 15 and 25 years and the registration will begin from May 21, 2006 at all Nokia priority dealers. The first phase will be to encourage mass participation. We will be advertising in print across all dailies and magazines across the country from May 21. On May 22, we will be breaking the TVC of Nokia. The TVC and print ads will last for a month. We will be doing radio ads across all channels. We are also going to have our banners on all leading websites like Yahoo, Google, etc. We are also putting billboards at various outdoor points in these four cities.”

Kishore further said that the second phase would include the two-day city level tournament in all the four venues in Bangalore on the June 7-8 at Garuda Mall; Mumbai on June 9-10 at the Juhu Beach; Delhi on June 13-14 at Ansal Plaza; and in Kolkata at the City Centre Mall. The final will be played on June 17 in Kolkata. The winning team will get a chance to play against the team from Brazil.

Indian footballer Bhaichung Bhatia, who has been selected by Nokia as the ‘Defend Your Turf’ champion, said, “Nokia is a market leader within the mobile handset market and has strived to create forums that enable it to connect with India’s youth. The ‘Defend Your Turf’ competition is a bold new initiative that will provide India’s generation next a chance to demonstrate their talent and fulfil their aspirations.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.