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Nokia whips up football fever with ‘Defend Your Turf’ challenge in India

20-May-2006
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Nokia whips up football fever with ‘Defend Your Turf’ challenge in India

Nokia India will be hosting a national level football challenge, a freestyle football game that will provide budding football stars in the country an opportunity to match their skills against the leading football players from Brazil. It will be a five-side street football tournament that will be rolled out in Delhi, Mumbai, Kolkata and Bangalore, and will culminate with the Indian national champions defending their turf against the boys from Brazil.

Said Devinder Kishore, Marketing Head, Nokia India, “At Nokia, we are committed to connect the Indian youth through their shared passions and desire to take on big challenges and achieve great accomplishments.”

He added, “This contest is open to all Indian citizens between the age of 15 and 25 years and the registration will begin from May 21, 2006 at all Nokia priority dealers. The first phase will be to encourage mass participation. We will be advertising in print across all dailies and magazines across the country from May 21. On May 22, we will be breaking the TVC of Nokia. The TVC and print ads will last for a month. We will be doing radio ads across all channels. We are also going to have our banners on all leading websites like Yahoo, Google, etc. We are also putting billboards at various outdoor points in these four cities.”

Kishore further said that the second phase would include the two-day city level tournament in all the four venues in Bangalore on the June 7-8 at Garuda Mall; Mumbai on June 9-10 at the Juhu Beach; Delhi on June 13-14 at Ansal Plaza; and in Kolkata at the City Centre Mall. The final will be played on June 17 in Kolkata. The winning team will get a chance to play against the team from Brazil.

Indian footballer Bhaichung Bhatia, who has been selected by Nokia as the ‘Defend Your Turf’ champion, said, “Nokia is a market leader within the mobile handset market and has strived to create forums that enable it to connect with India’s youth. The ‘Defend Your Turf’ competition is a bold new initiative that will provide India’s generation next a chance to demonstrate their talent and fulfil their aspirations.”

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