The Fashion Design Council of India has announced that Nokia would be the associate sponsor for Wills Lifestyle India Fashion Week (WLIFW), slated to be held in the Capital from August 30, 2006.
Taking the association further, Nokia has partnered with fashion designer Ashish Soni to design an exclusive collection, taking inspiration from an upcoming Nokia premium handset.
Rathi Vinay Jha, Director General, FDCI, said, “We are happy to have Nokia as the associate sponsor for WLIFW. We look forward to our association with one of the most glamorous and well-known lifestyle technology brand. On behalf of the board, I welcome our new partners to India’s premier fashion-trade event.”
Speaking at the occasion, Devinder Kishore, Director Marketing, Nokia India, said, “We are happy to associate with India’s foremost fashion event. As style permeates into the ethos of Indian consumers, the partnership with WLIFW will help Nokia reiterate its leadership in style, design and lifestyle and make Nokia handsets a compelling choice for the fashion conscious consumers.”
Anup Singh, Director, ITC Ltd, said, “WLIFW is the country’s fashion and lifestyle event. As title partner, we see this association offering the synergy to take the event and all stakeholders, including the Indian fashion fraternity, to truly international levels. We are committed to leverage this association towards a strong bond with the designer fraternity.”
Referring to the extra day added to the event, Ritu Kumar, President, FDCI, said, “The WLIFW in April this year proved to be a great platform for our participating designers. This event is truly dedicated to the business of fashion. That is why we have added an extra day (September 4) totally dedicated to business opportunities to the designers and buyers.”