The results of The Brand Trust Report, India Study – 2013 are out. Crowning the list, Nokia, Samsung and Sony are India’s three most trusted brands this year. Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third slots.
BMW has made significant progress with a climb of twenty ranks to become India’s fourth most trusted brand. Tata slips three positions as India’s fifth most trusted after being in second place in the previous two years.
Godrej is India’s sixth most trusted brand and has moved up five ranks from last year and Reliance ranks seventh having gained three positions over 2012.
Bajaj slips to eighth rank moving one down from the previous year, Airtel maintains its position at ninth and LG is at tenth position, losing seven ranks from last year.
N Chandramouli, CEO, Trust Research Advisory said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. As vital as it is, Brand Trust is also commensurately complex, making its measurement an intellectually difficult and physically tedious task. Brand Trust has become an universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results.”
After being ranked second in the aerated soft drinks category for two years in a row, Coca-Cola takes the position of India’s most trusted aerated soft drinks brand, albeit with only a two per cent lead over the second ranked Pepsi.
Nano rides in as most trusted four-wheeler car brand and among consumer products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.
HCC is most trusted infrastructure brand, DLF leads in real estate and in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G is the most trusted biscuit brand and Cadbury’s DairyMilk ranks highest among chocolate bars in which seven brands are listed.
World Health Organization leads in trust among global bodies followed by YMCA, UNICEF and Red Cross. Dabur also leads the healthcare super category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120 per cent over the next ranked, GoodKnight. The category of internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule three per cent margin.
The Brand Trust Report, India Study – 2013 is the third in its series and this year the report lists India’s 1100 most trusted brands from 211 categories.