Nokia N-Series has announced an online consumer initiative – the 'Nokia N96 24 Gig is Big! Challenge', inviting users across India to discover the enormous memory space of the new Nokia N96. In a bid to connect with its core audience, Nokia N-Series is also organising road shows in leading college campuses in Delhi, Bangalore and Mumbai in the later half of September to promote this initiative.
Devinder Kishore, Director-Marketing, Nokia India, said, "The Nokia N96 with its vast 24GB memory will set new industry parameters for mobile handsets across all categories. The 'Nokia N96 24Gig is Big! Challenge' will provide consumers with a unique opportunity to explore newer vistas and discover the memory and usage potential of the world's most advanced converged device in an exciting and fun manner."
He added, "Nokia N96 is the first ever mobile device to offer a memory size of 16GB expandable to 24GB through an external micro SD card, allowing consumers to store up to 18,000 songs, 20,000 images at 5 mega pixel, and up to 60 hours of video or 20 full length movies on their mobile device and be entertained on-the-go."
The Nokia N96 24 Gig is Big! Road show in campuses will offer young technoholics a chance to take part in the Challenge on the spot. There will be a special category for campus contestants, wherein one lucky winner from each city (three winners in all), would be awarded the Nokia N96. There will also be N-Series memorabilia such as pens, sippers and notebooks, which would be given to the winners during the on-the-spot contests.
Six Nokia N96 phones would be given away as prizes in this contest, of which three are exclusively for students.
Starting September 15, tech enthusiasts from across the country are being invited to sign up online at www.nokia.co.in/24. Applicants are taken through an interesting online demonstration of the Nokia N96 and forwarded to a game page where a hand appears on one side holding a Nokia N96. The contestants have to use the hand to catch as many multimedia items (songs, pictures and videos falling from the top) as possible within a period of 30 seconds. At the end of the game, the contestant gets to know how many media items he/she has collected and how much memory those items occupy out of 24GB, and, therefore, how much he/she has scored.