While the market is excited about the launch of Apple’s 3G iPhone, competitors are busy planning out launches to give the iPhone some serious challenge. Expanding its Nseries range, Nokia is launching the ‘N96’ multimedia phone to take on the iPhone. The n96 is expected to hit the markets in September.
The N96 is expected to be priced upwards of Rs 33,000, as compared to iPhone’s market price of Rs 31,000 for 8 GB memory and Rs. 37,000 for 16 GB memory. The N96 comes with a memory size of 16 GB, which is expandable to 24 GB through an external micro SD card.
Devinder Kishore, Director-Marketing, Nokia India, said, “Nokia’s range of multi-function, converged devices clearly demonstrates that convergence is no longer an industry buzzword - it is a reality for consumers and business users today. In 2007, the Nokia N95 became an icon for convergence of Internet and mobility. With over 10 million units sold to date, the N95 has changed the way people use their mobile device. Today, in the Web 2.0 era, the new Nokia N96 places the power to shape the Internet in your hands, in addition to being to the ultimate entertainment gadget.”
“Aggressive promotional activities will be done. A complete 360-degree initiative with a TVC will be released close to the launch. The global agency for Nokia is Interpublic Group (IPG), while the India duties are handled by JWT,” Kishore added.