Top Story


Home >> Marketing >> Article

Nokia launches N96 to take on Apple’s 3G iPhone

Font Size   16
Nokia launches N96 to take on Apple’s 3G iPhone

While the market is excited about the launch of Apple’s 3G iPhone, competitors are busy planning out launches to give the iPhone some serious challenge. Expanding its Nseries range, Nokia is launching the ‘N96’ multimedia phone to take on the iPhone. The n96 is expected to hit the markets in September.

The N96 is expected to be priced upwards of Rs 33,000, as compared to iPhone’s market price of Rs 31,000 for 8 GB memory and Rs. 37,000 for 16 GB memory. The N96 comes with a memory size of 16 GB, which is expandable to 24 GB through an external micro SD card.

Devinder Kishore, Director-Marketing, Nokia India, said, “Nokia’s range of multi-function, converged devices clearly demonstrates that convergence is no longer an industry buzzword - it is a reality for consumers and business users today. In 2007, the Nokia N95 became an icon for convergence of Internet and mobility. With over 10 million units sold to date, the N95 has changed the way people use their mobile device. Today, in the Web 2.0 era, the new Nokia N96 places the power to shape the Internet in your hands, in addition to being to the ultimate entertainment gadget.”

“Aggressive promotional activities will be done. A complete 360-degree initiative with a TVC will be released close to the launch. The global agency for Nokia is Interpublic Group (IPG), while the India duties are handled by JWT,” Kishore added.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.