Top Story


Home >> Marketing >> Article

Nokia joins hands with Ignition and PDM India for a grand New Year party with Nelly Furtado

Font Size   16
Nokia joins hands with Ignition and PDM India for a grand New Year party with Nelly Furtado

Nokia is out to add zing to New Year celebrations with its ‘Nokia New Year’s Eve’, a global music event to be held across five cities – starting from Hong Kong, followed by Mumbai, Berlin, Rio de Janeiro, and rounding off in New York. As part of the initiative Nokia is bringing Grammy Award winner Nelly Furtado for the first time to India.

Nokia London has appointed Ignition (Ian Harvey and Bob Geldof who did the Live Aid concert) to do the show worldwide, and Ignition has partnered with PDM in India. PDM, who is executing the ground event in India, has organised a top-notch production for the event, and has roped in some of the biggest names in Bollywood for event. These include A R Rahman, Priyanka Chopra, Koena Mitra and Shahid Kapoor.

PDM is also putting together world-class production and technical set-up for the show. The production standards for the show would be of global standards. The sets are being created by ace designer Nitin Desai and would have three gigantic LED screens.

The five events worldwide are expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million. International artistes performing at other ‘Nokia New Year’s Eve’ destinations include Black Eyed Peas and the Scissor Sisters.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...