Nokia is out to add zing to New Year celebrations with its ‘Nokia New Year’s Eve’, a global music event to be held across five cities – starting from Hong Kong, followed by Mumbai, Berlin, Rio de Janeiro, and rounding off in New York. As part of the initiative Nokia is bringing Grammy Award winner Nelly Furtado for the first time to India.
Nokia London has appointed Ignition (Ian Harvey and Bob Geldof who did the Live Aid concert) to do the show worldwide, and Ignition has partnered with PDM in India. PDM, who is executing the ground event in India, has organised a top-notch production for the event, and has roped in some of the biggest names in Bollywood for event. These include A R Rahman, Priyanka Chopra, Koena Mitra and Shahid Kapoor.
PDM is also putting together world-class production and technical set-up for the show. The production standards for the show would be of global standards. The sets are being created by ace designer Nitin Desai and would have three gigantic LED screens.
The five events worldwide are expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million. International artistes performing at other ‘Nokia New Year’s Eve’ destinations include Black Eyed Peas and the Scissor Sisters.