It might just encourage mobile voyeurism, but Nokia has spotted an opportunity to make photographers out of amateurs at the ongoing Wills India Fashion Week with its mobile photography contest, called ‘Eye on Fashion’.
The Nokia Eye on Fashion contest is based on theme ‘What’s your fashion statement’ and is aimed to establish Nokia’s foothold on imaging via fashion.
Speaking at the launch, Shefali Chhachi, Brand Marketing Head, Nokia India, said, “Photography and fashion are interwoven as they are both vibrant expressions of imaginations and feelings. Nokia believes in connecting people to their passions and through this contest we are giving people an opportunity to express their creativity by converging fashion with technology. Nokia’s hi-end imaging devices enrich the customer’s imaging experience by providing leading technology that enable users to capture, edit, view, share, print and store images.”
The ‘Nokia Eye on Fashion’ contest will run for one month, starting from August 29 till September 22, 2006. The winner will receive Nokia’s upcoming luxury handset while the runner-up will win an outfit from Ashish Soni’s exclusive collection.
Any Indian national above the age of 18 can take part in the contest, but the catch is that they have to use only a Nokia camera phone to click photographs. The winners of the Nokia ‘Eye on Fashion’ mobile photography contest will be judged by well-known personalities from the fashion fraternity, including Rohit Gandhi, Payal Jain, Ranna Gill, Hemant Khandelwal and Anaita Shroff Adjania.