Top Story


Home >> Marketing >> Article

No structural changes in India, says Coke

Font Size   16
No structural changes in India, says Coke

Coca-Cola India said on Wednesday that there would be no structural changes in the Indian operations despite the creation of a new post - President of Bottling Investments - at the parent company's headquarters at Atlanta.

Currently, Coca-Cola India has a 51 per cent subsidiary called Hindustan Coca-Cola Beverages (HCCB) that runs the company's bottling operations in India.

Coke India's comments follow Coca-Cola Company's announcement appointing Mr Irial Finan as President of Bottling Investments for managing the company's equity investments in bottler operations and overseeing the operations of company-owned bottlers around the world with effect from August 1 this year.

When contacted, the Coca-Cola India Vice-President, Mr Sunil Gupta, told Business Line: "There will be no structural changes in Indian operations. It is business as usual. We would continue to drive the affordability strategy with tight fiscal discipline and bring in efficiencies and effectiveness in our bottling operations."

Mr Sanjeev Gupta is the Division President of Coca-Cola India and heads the company's operations in the country, including bottling, marketing and other functions.

As per a release posted on the Coca-Cola Company's Web site, the combined investments in Coca-Cola bottlers across the globe have a current market value of more than $11 billion.

Mr Finan was most recently CEO of Coca-Cola Hellenic Bottling Company SA and has spent 23 years working within the Coca-Cola bottling system. He will report to Mr E. Neville Isdell, Chairman and CEO.

It is expected that Mr Finan will serve on the boards of directors of some of the company's equity investments and co-ordinate its board representation with others.

The General Managers of the company-owned bottlers will report to Mr Finan effective August 1, 2004 the release said.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020