Top Story


Home >> Marketing >> Article

Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa

Font Size   16
Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa

NIVEA India, the subsidiary of Beiersdorf AG, Germany, has appointed Neil George as the new Managing Director for India. Outgoing MD Rakshit Hargave who is credited with having rejuvenated the Nivea brand in India, was last year promoted to Senior VP, India, Sub Sahara Africa & Head Sales Beiersdorf Near East, based out of Dubai. George will be based out of Mumbai.

George has over 20 years of FMCG experience with P&G, Reckitt Benckiser, Diversey and in the last five years, he has been with Beiersdorf in varied senior marketing roles. After having worked in various locations starting with Delhi to Dubai, Jeddah, London, Amsterdam and Copenhagen, he now comes back to India. His last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East.

“The India I left in the late 90s and the India of today are two vastly different and rapidly evolving skincare and beauty markets,” says George. “The attractive demographics of the country coupled with growing incomes of the emerging middle class and an extremely stable and reform focused government make India one of the most exciting markets for Nivea to play. And the biggest added bonus is a well-educated and ambitious pool of young Indians who will help take our relatively young company to greater heights in India.”

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India