Top Story

e4m_logo.png

Home >> Marketing >> Article

Nitesh Estates ropes in Virat Kohli as its new brand ambassador

23-January-2016
Font Size   16
Share
Nitesh Estates ropes in Virat Kohli as its new brand ambassador

Nitesh Estates has roped in star cricketer and captain of India’s Test team- Virat Kohli, as its new 
Brand Ambassador. 
 
Speaking about his association with Nitesh Estates, Kohli said “I am proud to be associated with 
Nitesh Estates, as its Brand Ambassador. The company in many aspects reflects the values I hold in 
high esteem. I respect the fact that as a first generation company it has made extraordinary progress 
in a very short span. I look forward to the rewarding experience of building Nitesh Estates, together 
with their team, and taking it to the next level.”
 
Commenting on the development, Ashwini Kumar, Executive Director and COO, Nitesh Estates said, 
“We have set benchmarks and unbeatable records in real estate and are well known for our 
distinguished projects that involve the best of global architectural and design skills. India’s cricket 
sensation Virat Kohli as our Brand Ambassador reflects our enthusiasm, passion and energy to stride 
ahead towards the future."
 
 Nitesh Estates has many firsts to its credit.  It was one of the first developers to bring Ritz Carlton to 
India and attract foreign direct investment (FDI) in real estate with investor like Och Ziff, Apollo 
Global Capital, Citigroup Property Investors and Goldman Sachs Inc.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.