Nike is all out to celebrate the 40th anniversary of Manchester United's first European Cup Win in a big way. As part of the celebrations, the sports brand has announced the 'Extreme Manchester United Fan' contest in India during the launch of the Manchester United Away Jersey and the '3rd Jersey'. The campaign will be heavily promoted on ESPN.
The 'Extreme Manchester United Fan' contest, which begins on September 27, is open to individuals in the 15-25 age group and would be hosted on nikefootball.in.
Sanjay Gangopadhyay, Marketing Director, Nike India Pvt Ltd, said, "The contest challenges all fans in India to prove in five photographs or less why he/she is the biggest fan of Manchester United. The winner would get an all expenses paid trip to Old Trafford Stadium Tour as well as an Old Trafford Museum Tour."
Along with launch of the new Manchester United Away Jersey, the '3rd Jersey' commemorating 40th anniversary of ManU's first European Cup win was also unveiled.
In 1968, Manchester United made history by becoming the first English team to lift the European Cup when they defeated Benfica 4-1 at the Wembley Stadium. It was agreed that Manchester United would wear blue since both the teams' home jerseys were red.
Hence, to celebrate the 40th anniversary, Nike created a kit in remembrance of that team. Taking inspiration from the 1968 victory, Manchester United would wear blue as their third kit for the 2009-09 season. The kit will also be their preferred kit for this season's Champions League matches.