Top Story

e4m_logo.png

Home >> Marketing >> Article

Nike CEO slams Trump's Muslim immigrant ban

01-February-2017
Font Size   16
Share
Nike CEO slams Trump's Muslim immigrant ban

Ever since Donald Trump made his executive order banning immigrants from seven Muslim-majority countries on January 27, many artists, celebrities, and citizens have expressed their outrage towards the Islamophobic and unconstitutional ban.

The latest to join the growing number of voices against the ban is sportswear brand and retail giant Nike. In a letter written by the brand's president and CEO Mark Parker, the chairman called upon the core values of the brand as ammo and reassurance against the act.

"Nike stands together against bigotry and any form of discrimination," Parker writes. "Now more than ever, let’s stand up for our values and remain open and inclusive as a brand and as a company."

Parker also cites four-time Olympic gold medalist Sir Mo Farah as an example of an individual at risk of not being able to enter the United States due to his Somalian background and British citizenship. Mo “has dedicated his life to competing for his adopted country," the statement reads. "And yet, Mo fears that he may not be allowed to return from his training camp in Ethiopia to see his wife and children in Portland.”

View  the official statement here:

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.