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Nielsen acquires research firm Indicus Analytics

Nielsen acquires research firm Indicus Analytics

Author | exchange4media News Service | Thursday, Sep 18,2014 5:52 PM

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Nielsen acquires research firm Indicus Analytics

Global information and insights provider, Nielsen, today announced the acquisition of Indicus Analytics, a well-known name in data analytics, economic modeling and forecasting services . With the acquisition, Nielsen strengthens its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions that provide economic & consumer insights at various granular levels.

Indicus Analytics provides custom economic insights, analytics, and data products for clients in consulting, ministries and policy groups, MNCs, and domestic companies across multiple sectors. Established data products from its stable include Market Skyline of India - district profile, City Skyline Neighborhood Series, District GDP, Urban Consumer Spectrum, Towns & Rural Blocks of India that have received world-wide recognition.

Building on each other’s expertise, Nielsen together with Indicus will develop new services to provide solutions that will deliver insights to understand Indian economic activity by micro geography, enable demand forecasting for various product and service categories, and understand consumer segments by income, education, health, infrastructure and other micro parameters. Current and future solutions will help marketers, strategists, planners, and policy makers, to provide insights and decision support for strengthening public policy and impact, market entry, market expansion, and media strategies for precision marketing.

“With the acquisition of Indicus Analytics, Nielsen will add capabilities for macro and microeconomic research and analytics with relevance for both public and private sectors", said Piyush Mathur, president, Nielsen India Region. “We share a passion and commitment to deliver insights and decision support tools to clients to drive business outcomes. I am excited about the possibilities of creating new and innovative services together.”

Laveesh Bhandari, founder and MD, Indicus Analytics said, “This is a great day in the journey of Indicus Analytics. Our services and data products have received world-wide recognition and we see the acquisition by Nielsen, a global leader in information and insights as the next stage of our growth. We can now look forward to expand our premier services and products not just in India but globally as well."

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