Top Story

e4m_logo.png

Home >> Marketing >> Article

Nicholas Piramal rebrands with emphasis on core values of knowledge, action and care

12-March-2008
Font Size   16
Share
Nicholas Piramal rebrands with emphasis on core values of knowledge, action and care

Nicholas Piramal has unveiled its new identity as it steps into the third decade of its existence. The pharma major has chosen a corporate brand identity depicting the ‘Gyaan Mudra’ that symbolises knowledge, action and care, which are the core values of the company. The logo is inspired by the aesthetic hand posture practiced in yoga, meditation and dance to symbolise the mind, body and the intellect.

McCann Erickson’s Healthcare division, which bagged the Nicholas Piramal account following a multi-agency pitch, is working on the new multimedia campaign that would encompass packaging as well as other traditional and non-traditional mediums of communication. No details on the media agency and the account size were available from the company at the time of filing the report.

Unveiling the new corporate identity, Ajay Piramal, Chairman, Piramal Group, said, “As a Group, we are positioning ourselves with a proposition of ‘Empowering Care’. It has been 20 years since we entered the pharma business, and in 1988, we had a turnover of Rs 6 crore, now we have a turnover of nearly Rs 3,000 crore. This has a been a great growth phase for us, and now after two decades, we thought it was time to rebrand and position ourselves with a stress on our core values.”

Speaking on the re-branding initiative, Dr Swati Piramal, Director-Strategic Alliances & Communications, Piramal Group, said, “The ‘Gyaan Mudra’ epitomises the core values of the Group. The budget for this campaign has not yet been finalised as we are planning to take it forward on a step-by-step basis.”

“We have already appointed a new branding team for the Group, which will ensure a high decibel multi-media campaign,” she added.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...