In a major move, subscription-led video entertainment app- nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Mastii, Dabangg, Dhamaal, Maiboli and Dillagi for its users across the globe.
Speaking on the announcement, Abhesh Verma, COO, nexGTv said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”
All the channels from SAB Group are a part of the paid category at nexGTv.