Top Story


Home >> Marketing >> Article

News Corp set to take over as sole distributor of ICC matches TV, marketing rights

Font Size   16
News Corp set to take over as sole distributor of ICC matches TV, marketing rights

According to, News Corporation is set to take over as the sole distributor of the television and marketing rights of the International Cricket Council’s tournaments until 2007, including the 2003 and 2007 cricket World Cups.

The rights are presently distributed by the Global Cricket Corporation, a joint venture between News Corporation and World Sport Nimbus, which in turn is a joint venture between World Sport Group and Indian media company Nimbus Communications. Global Cricket Corp has guaranteed the ICC $550 million for its rights.

News Corp is to take over the full rights from World Sport Nimbus for a ‘nominal sum’, with WSG continuing to act as a marketing agent for the World Cups, but on a commission-only basis. The new deal, which comes at a time when the sports marketing industry is struggling globally to overcome a slump in advertising and broadcast markets, is expected to be formally announced later this month.

vNews Corp owns about 5.8 per cent of the London-listed WSG, whose share price has plummeted over the past year, down to 19p ($0.28) this week from a high of 175p last year.

Source: Financial Express


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO