Top Story

e4m_logo.png

Home >> Marketing >> Article

News Corp set to take over as sole distributor of ICC matches TV, marketing rights

14-June-2002
Font Size   16
Share
News Corp set to take over as sole distributor of ICC matches TV, marketing rights

According to sportcal.com, News Corporation is set to take over as the sole distributor of the television and marketing rights of the International Cricket Council’s tournaments until 2007, including the 2003 and 2007 cricket World Cups.

The rights are presently distributed by the Global Cricket Corporation, a joint venture between News Corporation and World Sport Nimbus, which in turn is a joint venture between World Sport Group and Indian media company Nimbus Communications. Global Cricket Corp has guaranteed the ICC $550 million for its rights.

News Corp is to take over the full rights from World Sport Nimbus for a ‘nominal sum’, with WSG continuing to act as a marketing agent for the World Cups, but on a commission-only basis. The new deal, which comes at a time when the sports marketing industry is struggling globally to overcome a slump in advertising and broadcast markets, is expected to be formally announced later this month.

vNews Corp owns about 5.8 per cent of the London-listed WSG, whose share price has plummeted over the past year, down to 19p ($0.28) this week from a high of 175p last year.

Source: Financial Express

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education